NIKE: Write the Future, Facebook case study. Continuing our unique relationship with Nike, we have collaborated with our old friends at Wieden+Kennedy, Amsterdam and director Alejandro Gonzalez Inarritu on a remarkable script that required us to pull out all of the stops. All of the players play in a scenario during a World Cup match and after significant events occur, the players usually see a significant ripple effect outside the world of football. Rooney schools Roger Federer in a game of ping pong, Ronaldinho inspires Kobe Bryant to mimic his move in celebration, and Ronaldo gets a biopic starring Gael García Bernal. With more than 17 million views, Nike now expands its hugely viral “Write the Future” ad piece to Facebook and Twitter. This presentation is an anlysis of the communication and the impact it is ma… Write the Future ( 2010) Write the Future. Of course, the ad was not all about Ronaldo; it had plenty of starpower to go along with it, considering the World Cup was coming up in only a short period of time. [1] The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. The Sound design and mix was done by Raja Sehgal working out of Grand Central Recording Studios in London. Ronaldinho's eventual cross is chested down by Cristiano Ronaldo, who sprints upfield with the ball past Holland. What we did The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees. Although he hadn’t won a Ballon d’Or yet, Ronaldo had been (and is still) one of the two biggest superstars in soccer, along with Lionel Messi, so his sequence is the climactic one. UK producer. •D O P: Emmanuel Chivo Lubezki. This commercial includes that memorable ad and even spoofs it with a French version that depicts Franck Ribéry, one of Rooney’s opponents in the commercial. Nike: Write The Future Чулан Найки с его новым слоганом «Write the future», рекламируясь в газете New Zealand Herald, использует свой фирменный нешаблонный и эмоциональный подход. As one of the most popular athletic clothing lines, Nike never fails to demonstrate strong and motivational images and ads for all its viewers. The ball then comes to Wayne Rooney, who (with time running out) is looking to make a move versus France, attempting to pick out Theo Walcott with a pass while thousands of English fans, both in the ground and watching at home, urge him forward. This one, specifically advertises their World Cup release of the Elite Series football boots – and what a job it does! If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. At the time of this article’s writing, the author did not have a position in any of the companies mentioned. Even if you are not a football fan, you still need to watch this super awesome video made by Nike for this upcoming World Cup. The advertisement won the Film Grand Prix at the 2011 Cannes Lions festival. Nike Outdoor Advert By Wieden + Kennedy: Write the Future, Rooney | Ads … •Production: Nike 'Write The Future' football commercial. Nike has kicked off its new football campaign in style with 'Write the Future' an epic feature length three minute ad featuring a star turn from Wayne Rooney. Four years prior, WK London was responsible for an ad that depicted Rooney painted with the Cross of Saint George, and the depiction led to alleged uproar. Its premise is that the World Cup has the highest of stakes: making (or not making) clutch plays has profound effects on players, their countries, and the world. Directed by Malcolm Venville. Overall, the depicted futures range from plausible (Ronaldinho) to ridiculous (Rooney) and somewhere in between (Ronaldo). Nike Football. Nike is one of the leading American brands in the field of manufacturing quality Sportwear. Even this commercial that’s most associated with the 2010 World Cup is memorable. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees. 闘う気持ちをTwitterで刻め。WRITE THE FUTURE ON TWITTER. This commercial was part of a campaign overseen by Wieden + Kennedy London. WK reportedly won Film Grand Prix at the 2011 Cannes Lions festival. The ad was created by Wieden & Kennedy and tactically enables Nike to insert itself into the culture around the World Cup while inspiring soccer fans. However, Cannavaro makes an impressive goal-line clearance: cut to him being the guest of honor on a Mediaset-style Italian variety program, where dancers wearing sequined variations of his #6 shirt re-enact the clearance while suspended on wires, while crooner Bobby Solo sings a song with the lyrics "Che Cannavaro! The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Ribéry, Ronaldinho, and Cristiano Ronaldo as its main players. by Kyle Elliot. Nike “Write the Future” campaign celebrates football's pivotal moments and allows fans to connect with their heroes. Nike's three-minute " Write the Future " epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for … Nike’s new Write the Future campaign seeks to encourage people to rid off all rigidity and be free to pursue your talents. We are shown scenes of Ronaldo's celebrity: him cutting the ribbon on the "Estádio Cristiano Ronaldo", a cameo on The Simpsons where he appears on the doorstep of 742 Evergreen Terrace and nutmegs Homer Simpson (who reacts with a characteristic "Ronal-D'OH! This film just set a new record for having the most views of any viral video in its debut week: 7.8 million. Rooney and Ronaldinho play with or against a few other stars, and Rooney’s sequence has off-field cameos by stars from the US and Spain. Outdoor advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion. Ironically, the players who make brief, off-field cameos in this commercial can brag the most. As he sets up the free-kick, scenes of Ronaldo preparing to strike the ball are intercut with his potential "future": the unveiling of a giant statue of Ronaldo in a Portuguese square. Anatomy Of A Cannes Winner: Nike “Write The Future”. We have already been discussing about customer retention on our previous article Build loyalty through communities, but now we would like to have a chance to explore in more depth the potential of social medias and especially Facebook. 4 Jul 2020 — Big-budget visuals, notable cameos, and over-the-top scenarios make this World Cup commercial a classic. Nike News Your source for the latest NIKE, Inc. stories Whether you’re a fan of Nike football boots or not – you have to admit that they always bring the goods when it comes to their ads. The time has come for players to carve their name in history. With creative team. Notable people seen in the advert, in order of appearance: "Nike "Writes the Future" – Just In Time For The World Cup", "Measuring The Value Of A Sponsorship: Nike's World Cup Buzz", "Wieden Picks Up Film Grand Prix for Nike's 'Write the Future, https://en.wikipedia.org/w/index.php?title=Write_the_Future&oldid=1003921105, Winners of the Cannes Lions International Advertising Festival Film Grand Prix, Creative Commons Attribution-ShareAlike License, This page was last edited on 31 January 2021, at 09:37. Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. Drogba and Cannavaro are included presumably because they’re the most notable players from the host continent and the defending champion, respectively. It had a tense final match, a vaunted championship team, an exotic host country, two superstar forwards, and some unforgettable events, both on and off the field. The ‘Write the Future’ copy seemed to suggest that Nike boots and sportswear would give customers the power to carve their own athletic destinies in a … Nike‘s latest commercial titled “Write the Future” has lit up the Internet and is setting multiple viral video records.The 3 minute World Cup themed epic stars footballers Cristiano Ronaldo, Wayne Rooney and Franck Ribery, among others.. Fancy Future. Yes, competitor Adidas is the “official” sponsor. How to reach an audience and how to maintain a link with this audience? Nike Football Write the Future is the best TV ad I have ever watched. In spite of these actual outcomes, the fictional outcomes in this commercial are spectacular enough to be entertaining yet (mostly) plausible enough to be imaginable. The Mill is responsible for the special effects; this company has been involved with a few of my other favorite commercials. Rooney makes the pass: however, it is intercepted by Franck Ribéry, and the resulting reaction from the British public is shown: riots in the streets, a plunge in the stock market, young fans tearing down posters of Rooney from their bedroom walls, a tabloid headline reading "ENGLAND IN ROO-INS!" Ronaldinho - featured in the athlete extravaganza spot "Write the future" - didn't make it to the world cup. Nike’s “Write the Future” spot was described by many as a World Cup ambush, but with dozens of athletes and 9 of the 32 competing teams under contract it’s hard to put your finger on what “ambush” really means. 4 Jul 2020 — Big-budget visuals, notable cameos, and over-the-top scenarios make this World Cup commercial a classic. Che capitano!". The ball then comes to Brazilian defender Thiago Silva, who springs Ronaldinho into the corner. These main sequences also have cameos by non-soccer celebrities. Rhetorical Analysis Of Nike’S Advertisement Write The Future. The 2010 iteration had all the ingredients for an unforgettable month of soccer. Otherwise, most of the on-field players are extras. Both players are legends in their own right, but they aren’t as marketable as the aforementioned players. As Drogba moves and shoots for goal, the scene shifts to broadcasters both at the stadium and in studios across Africa, beaming his efforts back to Cote d'Ivoire, where a massive street party is erupting ahead of his assumed goal. Landon Donovan scored 3 goals for the US, and Andrés Iniesta, Cesc Fabregas, and Gerard Piqué won the World Cup with Spain, which was outfitted by Adidas. But we increasingly live in an “unofficial” world. The article explains the commercial advertisement ‘Write the Future’ released by Nike for the occasion of the 2010 Football World Cup. (read and thrown away by Andrés Iniesta, Gerard Piqué and Cesc Fàbregas), the stock market reaches record highs, scores of babies are named "Wayne", and he even beats Roger Federer in a game of table tennis. Nike - Write The Future. The advert aired during the 2010 FIFA World Cup. Good for Robinho, who got his own stand alone version in the "Write the Future" campaign for Nike. The song that plays throughout the commercial is “Hocus Pocus” by the band Focus. NIKE: WRITE THE FUTURE. In Nike's latest 2010 FIFA World Cup campaign, Write The Future, the sportswear giant explores the meaning, the intensity and the volatile nature of sports. None of the players scored more than 1 goal, and none of their teams advanced past the quarterfinals stage. Subscribers interested in learning more about Nike should check out our full-page report in The Value Line Investment Survey. The choice is yours. Due to irresponsible use, the word “epic” is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s “Write the Future” campaign. All of the players play in a scenario during a World Cupmatch and after significant events occur, the players usuall… To become the number one in the world football market, beating Adidas and selling more Nike Football apparel than ever before. We continue our series uncovering the key decisions that made a campaign an award-winner. (read, with approval, by Tim Howard and Landon Donovan), and Rooney's eventual plunge into obscurity, bearded and overweight, working as a groundsman at a small football club and living in a caravan underneath a billboard of Ribéry (mimicking a previous ad for Nike, seen earlier in the commercial, where Rooney was painted to look like the St George's Cross). 3min | Short, Sport | TV Short 20 May 2010. [2] It features the song "Hocus Pocus", by progressive rock band Focus. Portuguese superstar Ronaldo prepares to take a free kick in the climax of the commercial, which ends as he kicks the ball. A Nike commercial that highlights the cultural impact of soccer around the world. The concept was a fine one, focussing on the ripple effect caused by a single dramatic event in a football player’s career. What's new Vimeo Record: video messaging for teams Vimeo Create: quick and easy video-maker Get started for free WK has a long-standing relationship with Nike. Adforum's Best of the World Cup If not you don't know what you are missing. •Director: Alejandro Gonzalez Inarritu. It was created by Wieden+Kennedy and written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment where headlines are … In essence, it is all about how YOU are in control of your own destiny and your calling. Less than a month ago Nike launched its classic world cup epic 'Write the Future'. As the crowd chants his name, the reactions to this are shown: he is knighted, a tabloid shows his face carved into the Cliffs of Dover with the headline "JUST ROO IT!" "), the premiere of Ronaldo: The Movie starring Gael García Bernal as Ronaldo...until he is grabbed and taken down by a Dutch defender. It includes custom-made clips of him being depicted on The Simpsons and by García Bernal, but these clips are omitted in the following version. Needless to say, he is one of the greatest soccer players of all time and his Nike advertisement ‘Write the Future’ is highly touted as being one of the greatest sports ads out there. Having seen his "future", we cut back to present-day Rooney, sprinting after Ribéry and making a clean tackle. [3], Didier Drogba is seen making a run towards goal against Italy, with Fabio Cannavaro in hot pursuit. This commercial was released about a month before the World Cup. The commercial actually starts with a sequence involving forward Didier Drogba (Ivory Coast) and defender Fabio Cannavaro (Italy). Faced by a defender, he then executes a number of step-overs, which become a viral video re-enacted and shared millions of times: the step-over even becomes a basis of an exercise video called "RON'S SAMBA-ROBICS" and Kobe Bryant celebrates a late 3-point basket by doing the step-over. The commercial features global superstars Wayne Rooney (England), Ronaldinho (Brazil), and Cristiano Ronaldo (Portugal) exercising their influence on games and on people. This month is the 10th anniversary of the World Cup in South Africa, the best World Cup tournament of this millennium and possibly the best of my lifetime; only the World Cup in France is comparable. It became somewhat diminished because the featured players and/or their teams had forgettable performances. Main production @WK Amsterdam. Yes, you must watch this Nike Football Write The Future if you are a football fan. Nike 'Write the Future' campaign. 107 likes. All told, we think Nike’s strengths and opportunities outweigh its weaknesses and threats. “Just Do it, ” three words that are connected to the entirety of the Nike Empire. Nike – “Write the Future”. Amazingly, this commercial is directed by Alejandro González Iñárritu, four years before his breakthrough with Birdman. Pirate High Speed & Special FX Plus. Ronaldinho and Theo Walcott, Rooney’s teammate in the commercial, weren’t even selected by their national teams for the tournament.
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